| Title |
Is there a “Gestalt Bias” in indulgence? Subjectively constructing food units into wholes (vs. parts) increases desire to eat and actual consumption |
| Authors |
Joye, Yannick Suzanne ; Bruyneel, Sabrina ; Fennis, Bob M |
| DOI |
10.3389/fpsyg.2021.671299 |
| Full Text |
|
| Is Part of |
Frontiers in psychology.. Lausanne : Frontiers Media SA. 2021, vol. 12, art. no. 671299, p. [1-11].. ISSN 1664-1078 |
| Keywords [eng] |
gestalt bias ; indulgence ; food consumption |
| Abstract [eng] |
In the present work we extend research into the unit bias effect and its extension—the portion size effect—by demonstrating the existence of a “Gestalt bias.” Drawing on the tenets of Gestalt psychology, we show that a unit bias effect can be observed for food portions that are composed of identical basic units, but which are subjectively grouped into, or perceived as a Gestalt—a larger whole. In three studies, we find that such subjectively constructed food wholes constitute a new (perceptual) unit that is perceived bigger than the units it is constructed from, thereby prompting increased eating and desire to eat. |
| Published |
Lausanne : Frontiers Media SA |
| Type |
Journal article |
| Language |
English |
| Publication date |
2021 |
| CC license |
|
