| Title |
The influence of personal characteristics, gratitude and satisfaction on consumers’ intention to spread positive feedback on social media / |
| Translation of Title |
Asmeninių savybių, dėkingumo ir pasitenkinimo įtaka vartotojų ketinimui skleisti teigiamus atsiliepimus socialinėse medijose. |
| Authors |
Kiršė, Sigita |
| Full Text |
|
| Pages |
108 |
| Keywords [eng] |
personal characteristics ; gratitude ; satisfaction ; e.wom |
| Abstract [eng] |
the research question in this dissertation: how do personal characteristics, gratitude, and satisfaction influence a positive feedback on social media? The research subject-matter in this dissertation: positive ewom in social media. the objective of this dissertation is to determine the influence of personal characteristics, gratitude and satisfaction on consumers’ intention to spread positive feedback on social media. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Summaries of doctoral thesis |
| Language |
Lithuanian |
| Publication date |
2021 |
