| Abstract [eng] |
Master's paper “The project of mobile outdoor cafe‘s brand style and design“- is a work of complex design. The main goal of the paper work is to design a mobile café create a brand and product design as a unified, harmonious object. The international name “MRS RAW” was given keeping in mind the fact, that the café is mobile, can easily change the location. It also has potential to develop into international company. The word “RAW” itself means “crude”, “unprocessed”. The meaning of the café suggests the idea, that the café will be selling raw products. For the design project the old second-generation, Volkswagen T1 bus was chosen, which is characterized as small and sleek. It is expected to help adapt the bus for the modern mobile outdoor café with this project. A trailer is also designed, which will transport and storage outdoor furniture, products and other auxiliary equipment. In order to achieve set goals the analysis of literature and internet sources was performed, prototypes and analogues sought. The scientific hypothesis which was formulated by the author was confirmed. It suggests that “The style of the design is close to nowadays people. It embodies a green and healthy lifestyle”. The project is being presented by paper work, eight planes and 3D model‘s film. |
