Title The impact of gamification on relationship between health belief, health consiousness and intention to use continuously mobile fitness applications
Translation of Title Geimifikacijos poveikis ryšiui tarp įsitikinimų apie sveikatą, sveikatos sąmoningumo ir ketinimo naudoti mobilias fitneso programėles.
Authors Shklyaeva, Anna
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Pages 56
Keywords [eng] gamification, intention, intention to use, health, health belief, health consciousness
Abstract [eng] The research is focused on the influence of presence of gamification elements of customers/users behavior and their intention to use particular type of mobile applications, in the context of the current pandemic situation the health-related specifics of apps (fitness) was selected.
Dissertation Institution Vilniaus universitetas.
Type Master thesis
Language English
Publication date 2023