| Abstract [eng] |
98 pages, 18 charts, 3 pictures, 140 references. The aim of the master thesis: to evaluate how organizational reputation impacts trust in the organization by mediating employer reputation. To achieve the aim of the thesis the following methods were applied: literature analysis was carried out as well as the authors systematically analysed. It assisted in preparing the research methodology questionnaire, with the help of which the studied effect between the research elements would be determined. Through the empirical research method, data analysis was carried out to determine the link between organizational reputation and that of the employer and how it influences trust in the organization. After the research, the final analysis of research results was made, hypotheses were confirmed, and conclusions were formulated based on research results and literature analysis. The results of the thesis: the links and how each one of them affects the other were determined and it was found that organizational reputation has a direct connection to trust in the organization and this is proven by 78%. Organizational reputation has a significant impact on the trust in the organization, the higher the reputation of the organization, the greater the trust in the organization. The reputation of the organization also explains the reputation of the employer, which indicates that the stronger the reputation of the organization, the higher the reputation of the employer. As the reputation of the organization increases, the reputation of the employer may increase along with it. Moreover, the link between the three variables showed that when the reputation of the organization increases by 100%, the trust in the organization increases by 76.3%. Also, when the reputation of the employer increases by 100%, the trust in the organization increases by 14.2%. Hence, the reputation of the organization (almost 5,5 times) is a stronger factor in establishing trust in the organization. |
