| Abstract [eng] |
73 pages, 20 tables, 15 figures, 76 references. The main purpose of this master thesis is to propose the most appropriate method for assessing the competitiveness of the bank, determine bank’s competitiveness and propose the ways for increasing the competitiveness of the bank. The Master Thesis consists of three main parts; the analysis of literature, the research and its results, a conclusion and recommendation. Literature analysis reviews current state of competitiveness of the banks, defines its problems, reviews banking competition and its features, identifies existing bank’s competitors and their connections, explores available financial technologies in the banking sector. Following the literature analysis, the author proposed the most appropriate method for assessing competitiveness which will help to qualitatively assess the performance of banks. After that, the author assessed the competitiveness of Lithuanian and Ukrainian banks in 2021. The main purpose of the study was to provide proposals for comparing certain indicators to assess the competitiveness of the bank and determine the most competitive bank in the credit and deposit markets. In addition, the results of the study helped to identify ways to increase the competitiveness of the banks. The results of the study can be used in the practice of Lithuanian and Ukrainians banks. The conclusions and recommendations summarize the basic concepts of literature analysis, the results of the study as well as the ways to increase the competitiveness of the bank. The author believes that the results of the study can provide useful advice to organizations that are going to use this method in their work. |
