| Abstract [eng] |
Master's thesis examined consumer attitudes to the catering services, a loyalty program. The theoretical part deals with loyalty building processes, attraction and retention strategies, and evaluation of loyalty and incentive schemes. The survey of consumer attitudes to loyalty programs, catering facilities and carried out the survey with an online survey in Lithuania. The study aims to determine what the most loyalty programs encourage consumer loyalty. The study found that consumer loyalty is mainly driven by discount cards. The analysis of the respondents replies to the questionnaire showed that respondents usually visit only those food establishments that receive the discount, but nevertheless shows that the choice of catering is the most important aspect of food and drinks taste as well as the respondents and the importance of good service. |
