| Abstract [eng] |
The Master’s degree work is related to the interaction of the quality management systems and marketing in companies, oriented towards the creation of the value for consumers and preferring modern methods of activities. A big part of attention is given for the search of categories and indicators, which prove the inter-influence of these business philosophies, which are related to each other by their values. The work is composed from theoretical and practical parts. Theoretical part was prepared using the newest scientific literature, scientific publications, analysis of the quality management standards; the explanation of the interaction between quality management systems and marketing in theoretical level is presented, much attention is given to describing quality management and marketing, as separate business philosophies, on the comparative aspect; experience from researches, performed in the world as well as from well-known companies is summarised in the work. Practical part deals with the results of the research, performed in business companies in Šiauliai region using the methods of case analysis and traditional questionnaire. |
