| Abstract [eng] |
Master's work objective – to formulate the strategy presenting the new product to the market. You‘ll find the nonfiction of lithuanian and foreign countries authors concerning innovation, creation and implantation of the new products. Thoroughly discused innovations, definitions of innovative activity and new products, pointed up presumption of creation of new product and the creation process itself. Especially a lot of attention is payed to formulate and implement the strategy presenting the new product to the market, analysis of marketing complex elements and competitive surrounding. It was confirmed formulated hypothesis of the research project that for the presenting new product to the market is the most acceptable the prompt penetration strategy. |
