| Abstract [eng] |
The aim of my master’s work is to analyse the process of how image is formed in theoretical aspect and carry out interrogatory of employees and clients of hotels in the City of Šiauliai, to figure out what kind of actions form and influence the image and to construct a model based on how those actions could be applied in formulating image in the hotel industry. In this master’s work, analysis has been made in organization’s image notion, main image’s elements, structural members, and types. Also, theories of overboard and Lithuanian authors and their image forming models have been analysed. The hypothesis was proved and showed that hotels’ image in the City of Šiauliai depends on how those hotels use their abilities in managing their properties. |
