| Abstract [eng] |
The paper consists of two parts. The first one is the theoretical part of the work. It aims to disclose the notion of the image of organisation, to indicate the main elements, the most significant models which benefit to creation and management of the image of an organisation as well as to describe them; constituent parts and types of the image structure are discussed. Also, the notion of consumer behaviour and the role and features of the hotel image are considered. The second part, which is dedicated to research, is the research of the hotel image from consumers’ point of view. This part investigates the hotel image from consumers’ point of view on the base of results of the questionnaire-based survey carried out. |
