| Abstract [eng] |
In the master’s thesis strategy formation and management opportunities of a building company are analysed basing upon the Lithuanian and foreign sources. By use of structured written questioning survey method behaviour of the building and repair services customers was assessed, influencing factors disclosed, satisfaction level of building and repair service customers evaluated, unsatisfied expectations and needs of the customers found out.. Taking into consideration the market situation, its changing trends and customer survey results, alternative opportunities and perspectives of building and repair service companies are established. Results of the empirical research led to stating that the building and repair services-rendering companies satisfy needs of their customers at insufficient level. |
