| Title |
Sporto klubų konkurencingumo įvertinimas Šiaulių mieste / |
| Translation of Title |
The Assessment of Competitive Ability of Sports Clubs in Siauliai. |
| Authors |
Zablockienė, Jūratė |
| Full Text |
|
| Pages |
94 |
| Keywords [eng] |
Sport clubs ; competitive ability ; assessment |
| Abstract [eng] |
The aim of the work is to assess general competitive situation in sports clubs‘ market in Siauliai. The task of the research is to identify the main factors of sports clubs‘ competitive ability in Siauliai, and to assess their competitive position using qualitative indicators of competitive ability. The results of the research have indicated that the main factors of competitive ability of enterprises working in sports service market are their strategic place and prices of service. Hypotheses about the number of services and advertisement as a factor of sports clubs‘ competitive ability have not been proved. SWOT analysis defined the factors of success and drawbacks of each organization. General and individual recommendations on improvement of their competitive position have been submitted to the sports clubs. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2007 |
