| Abstract [eng] |
Based on the scientific literature of Lithuanian and foreign authors the Master's Thesis contains the formulation of the conception of marketing strategy, analysis of strategies of marketing complex elements, evaluation of significance of strategic planning, organization and control when implementing the Company's goals. The consumers of the dairy products, customers of AB Pieno Žvaigždės and the staff of Sales Division have been questionnaired. Based on the investigation, the SSGG matrix of Sales Division of AB Pieno Žvaigždės was made. The Sales Division strategy was made and its control mechanism provided. The scientific research hypothesis of the author stating that Sales Division of AB Pieno Žvaigždės has a possibility to expand the market in Lithuania was proved to be correct. |
