| Abstract [eng] |
Master work isolated e-business and e-commerce theoretical aspects, trends, analyzes consumer behavior in e-shops, web site development techniques. Are also shown in the main group elements, strategies, opportunities and priorities and the measures provided for their implementation, to promote consumer participation in virtual environments. Exclude web site performance factors, analysis of e-commerce efficiency. Complete with electronic stores consumer behavior study through an online survey. The paper discusses the literature and comparisons of the results allowed the formulation of electronic stores weaknesses and strengths, to set up an electronic shop in line with consumer needs. The assessment identified in the theoretical part of electronic support measures and the exploratory and design part of the e Stores advantages and disadvantages, conclusions and recommendations on how to improve online stores. |
