| Title |
Vartotojų elgsena renkantis aprangos parduotuvę (UAB "New Yorker Lietuva" atvejis) / |
| Translation of Title |
Research of consumer behaviour, choosing a clothing store ( UAB "New Yorker Lithuania" case). |
| Authors |
Indriulytė, Audronė |
| Full Text |
|
| Pages |
63 |
| Keywords [eng] |
Consumer bahavior ; model ; influencing factors |
| Abstract [eng] |
The peculiarities of consumers’ behaviour are analyzed in the Master’s Thesis. The material published by various Lithuanian and foreign authors is analyzed and systemized in the Thesis. This material is related to consumers’ behaviour; the actions influencing and determining a certain consumers’ behaviour when taking the decision to buy are analyzed. The generalization of researches of consumers’ behaviour and the main tendencies determining the peculiarities of their behaviour are presented in the practical part of the Thesis. The research was conducted in order to determine the necessities of consumers’ purchases and whether the outer and inner factors have influence upon consumer’s decision to buy. Author’s hypothesis of scientific research supposing that the prices of presented goods and consumers’ age influence consumers’ behaviour when choosing the clothing shop was proven. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2010 |
