| Abstract [eng] |
According to the Lithuanian and foreign authors‘ works, the master‘s paper analyzes the object of the line of purchasers, clears the external and internal factors‘ influence on consumers and the stages of purchasers‘ decisions. Also, this research analyses the market of cars and the factors that have the influence on the interests of purchasers. The existing types of the line of consumers are suitable not for all research situations. The paper includes cars not only as the necessaries but as luxury elements. The position of purchasers doesn‘t suit the traditional research model. Therefore, it was chosen another system of questionnaire that lets to know the consumers better according to their demands. According to the comprehensive reasearch analysis the paper gives summarized conclusions and recommendations which could be useful not for only the directors of new cars‘ centres but for other persons that are related with the car markets and want to know the attitude of purchasers better. |
