| Abstract [eng] |
The master thesis analyzes the conception of image, the factors that identify it, the means of formation, management, the image of the trade and service company JSC ”Igtisa” in the aspect of employees’ and clients’ opinions. The work consists of two parts. The first part is based on the theoretical aspects of the formation and management of image. The theoretical significance of the work is grounded on the explanation of the conceptions of the connections among the organization image, reputation and identity and the complex analysis of the types of Lithuanian and foreign scientists’ image, the models of its formation, the factors that form it. The second (investigative) part of the work deals with the analysis of JSC “Igtisa” image considering employees’ and clients’ attitude towards this phenomenon. This part of the work is based on the comparison and generalization of the data of questionnaires and the confirmation of the hypotheses. According to the theoretical and practical analysis the model of the formation and management of the image of trade and service companies has been made. The data of the research reflects the peculiarities of the formation and management of JSC “Igtisa” image seeking the competitive advantage in the sphere of the provision of trade and garage services. The heads of JSC “Igtisa” will be able to use the research data improving and strengthening the company image. Furthermore, the research data will allow the company heads to understand what lacks building self-confidence and acknowledgment in the consumers’ eyes as well as to pay attention to the factors determining the image and to provide more finances for their perfection and improvement. |
