| Abstract [eng] |
The master thesis reveals the concept of the country tourism services, their regulation, and analyses the main notions of the market elements and the basic environmental factors influencing upon the market of the country tourism and its development. The methodology of evaluation of the country tourism services market is provided here. It was established that the main factor of development of the country tourism services market in Lithuania is: the support from European Union funds. We performed the analysis of the structure and dynamic changes of the country tourism services sector in Siauliai District within the period of 2004 – 2008. The segmentation of inhabitants according to their origin revealed that the main users of the country tourism services are the residents of Lithuania, they make up about 89 percent, and foreign holidaymakers - about 11 percent of the overall amount of the country tourism holidaymakers during the analysed period. It was established in the course of the research that the amount of the holidaymakers in the homesteads of country tourism in Siauliai District increased almost 6 times during the analysable period, and the supply of places just twice. We can observe a tendency that the demand of the country tourism services is growing in a faster rate than the supply. Upon the analysis of the influence of Lithuanian economic indices, it was established that the most important connection is between the amount of stays and the amount of the portion of GDP for one resident and the relative level of usage prices. Upon the evaluation of the development of the country tourism services in Siauliai district, the hypothesis that the development of the country tourism business was possible where it was not developed, though the potential for this existed, was justified. |
