| Title |
Customer segmentation for personalised e-commerce advertising campaigns |
| Authors |
Sakalauskas, Virgilijus ; Krikščiūnienė, Dalia |
| DOI |
10.15388/DAMSS.14.2023 |
| eISBN |
9786090709856 |
| Full Text |
|
| Is Part of |
DAMSS: 14th conference on data analysis methods for software systems, Druskininkai, Lithuania, November 30 - December 2, 2023.. Vilnius : Vilniaus universiteto leidykla, 2023. p. 85.. eISBN 9786090709856 |
| Keywords [eng] |
customer segmentation ; click stream ; e-commerce |
| Published |
Vilnius : Vilniaus universiteto leidykla, 2023 |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2023 |
| CC license |
|
