| Abstract [eng] |
In Master's thesis in the theoretical aspects the marketing strategy formation process is reviewed. There are analyzed various Lithuanian and foreign authors descriptions of companies marketing strategies building models, distinguished the main marketing strategies and their development stages. Writing the practical part the randomly selected respondents survey, as well as the credit union's external and internal environment analysis and prospective study were done, also the marketing goals were raised, formulated tasks to achieve these goals. Credit unions strategy model using data received by situation analysis and questionnaire survey results was formulated. At the end of the theses are presented conclusions and recommendations, references and annexes. |
