| Title |
Turizmo paslaugų vartotojų elgsenos ypatumai renkantis viešbutį Šiauliuose / |
| Translation of Title |
The services of tourism of users, peculiarities of manner choosing a hotel in Šiauliai. |
| Authors |
Orlanaitė, Vilma |
| Full Text |
|
| Pages |
92 |
| Keywords [eng] |
Consumer behavior ; tourism services ; the hotels and its services |
| Abstract [eng] |
In this master‘s final work there is fulfilled evaluation research of customers behaviour choosing one of Šiauliai city hotels. This investigation was exploring in the Šiauliai city hotels and it was having a purpose – to find out about clients characteristics of hotels services in Šiauliai and to emphasize the main consistent of Services of the hotels in Šiauliai. The project consists of: summary, 2 chapters, one of them is about theoretical aspects of customers’ behavior and other one is about research of customers’ behavior choosing one of Šiauliai city hotels. There were 200 different age respondents, the clients of Šiauliai city hotels. Concurrence in the market of services provided by hotels in Šiauliai city was established in this master’s final work. Conception and structure of concurrence is presented and peculiarities of competitive environment are revealed in this work. Conclusions and recommendations are proposed in the final part of master’s final work. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2007 |
