| Title |
Vartotojų lojalumo tyrimas vaistinių prekių ženklui "Camelia" / |
| Translation of Title |
Analysis of users loyalty to “Camelia” chemist's shop trademark. |
| Authors |
Jasmontienė, Odeta ; Mažūna, Mantvydas |
| Full Text |
|
| Pages |
108 |
| Keywords [eng] |
loyalty ; chemist ; trademark ; pharmacy ; trade |
| Abstract [eng] |
This job analyses trademark influence to users and loyalty problems by Lithuanian and foreign authors theory and empirical analysis of loyalty. Using quality analysis method – personal interview was made an analysis of users loyalty to “Camelia” chemist's shop trademark. Authors introduces suggested pharmacy sector trade users loyalty model at “Camelia” group by the results of analysis. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2007 |
