| Abstract [eng] |
The master thesis analyses peculiarities of marketing activity as concurrent means of immediate inter-communication between a company and a consumer. It is emphasised that in rapidly changing and competitive market, the better results of a company activity can be obtained and effective implementation of the company aims can be ensured only by forming and applying proper system of marketing activity model. In the paper, the historical process of marketing conception and assumptions of origin of electronic marketing activity, its development and importance in the context of marketing decision making are represented after the analysis of scientific literature. In the master thesis, the investigation of the peculiarities of marketing activity of UAB “Elektroskandia” was carried out on purpose to reason or refute the hypothesis that an effective marketing activity has significant influence upon successful implementation of the company’s aims. The data obtained during the research revealed the dependence of the company’s development and growth of sales on the complex elements of marketing and confirmed the hypothesis. The suggestions provided in the part of recommendations and conclusions concerning the implementation of marketing activity improvement measures in UAB “Elektroskandia” will induce search and implementation of new, innovative methods of marketing activity organization. |
