| Abstract [eng] |
Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities. |
