| Title | Krepšinio klubo "Šiauliai" sirgalių elgsenos ypatumai / |
|---|---|
| Translation of Title | Basketball club "Šiauliai" fans behavior. |
| Authors | Baranauskaitė, Toma |
| Full Text |
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| Pages | 92 |
| Keywords [eng] | Marketing ; consumer behavior ; basketball |
| Abstract [eng] | Master‘s final paper, on the ground of analysis of scholarly sources, analyses consumer treatment in sports marketing, consumer types and typologies, determinants of consumer behaviour. The paper presents analysis of basketball club “Šiauliai” fan behaviour and analysis of fan forums. The conclusions and recommendations can be useful basketball club “Šiauliai” management, marketing and development of the club to get to know the behaviour of fans. |
| Type | Master thesis |
| Language | Lithuanian |
| Publication date | 2012 |