| Title | Prekės įvaizdžio simbolikos efektyvumo problema / |
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| Translation of Title | Efficiency of image commodity symbolism. |
| Authors | Matonytė, Jurgita |
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| Pages | 62 |
| Abstract [eng] | In our work, we compare Lithuanian, Foreign and non – existent names of commodity, and have a look, which of them are most efficiency. The results of research were processed using semantic differential scale and mathematical statistical methods. Our research results confirm that people differently react to Lithuanian, foreign and non - existent names of commodity. They estimated foreign and non - existent names of commodity more positive then Lithuanian names of commodity. |
| Type | Master thesis |
| Language | Lithuanian |
| Publication date | 2011 |