| Abstract [eng] |
Master’s final paper analyses how information about ecologic products impacts customers. The paper reveals the concept and significant characteristics of information, types and sources of information, theoretical assumptions of information impact on customer behaviour are formed, methodological potential of information impact on customers evaluation. After the methodology of survey is prepared, the empirical survey of how information about ecologic products impacts customers. The hypothesis of this paper was confirmed: decisions of ecologic products‘ customers are strongly impacted by the information published in internet. |
