| Abstract [eng] |
BALYNAITĖ, Ingrida. (2006) The Possibilities of Collection Insertion to International Market. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 75 p. S U M M A R Y Objective of Master’s work – to exhibit the possibilities of clothes collection insertion to international market, with reference theoreticaly aspects of fashion marketing and statisticaly analysis of clothes market in European Union. Object of Research – created fashion samples, which are sell and insert into international market. Method of Research – apply inquiry method, was accomplished structure interview. According to 14 expert opinion from international companys the research was continued per 1 month. Structure of work – theoritical part to pass in review the fashion marketing characteristics in international and globalization market, factors behind retailer internationalization, the process of apparel design and product development, activities guide for product development, described the fashion trends, the target groups is an identifiable sector of consumers. In empirical part was accomplished statisticaly analysis of clothes market in European Union, the analysis of consumer clothing expenditure, the rate of outerwear consumption, the segmentation of the clothing market in major EU countries, the consumer typologies, segmentation by price/quality ratio, priorities in consumer choices, the clothing exports by countries in terms of value, the trade channels. Results of Research – the lithuanian collection of garments are on the middle level if compare to standard international; alternative method of collection insertion to market are Quick response; topical to create collection in each month. The criterion of selection: new design idea, regulation/ demand factor of consumer segment, combination of colours, favorite brand company’s products; the plagiarize. The estimation have determine final judgement after selection/presentation, when are formed assortment will be the compromise between designers and retailers, managers. The priority’s of consumers after forecasting are the price of garments, sale information and trends in market. The insertion optimaly channel of collection are showroom. In this work was created new model of process design and product development and made the recommendatory plan of term collection development to sewing companys. Structure of Master’s work: 3 parts, 16 tables, 15 pictures, 5 appendix, 36 source of literature. 4 appendix are publicated the article in edition “Garments Technology and Design”, KTU, Kaunas Technology University, 2005. |
