| Title |
Vartotojų elgsenos modeliavimas remiantis Vičiūnų grupės produkcijos vartojimo ypatybėmis / |
| Translation of Title |
Simulation of the Behaviour of Costumers based on the features of the products Consumer of Viciunai group. |
| Authors |
Bielskytė, Kristina |
| Full Text |
|
| Pages |
72 |
| Keywords [eng] |
Consumer bahavior ; simulation of the Behaviuor Costumers ; Consumer Behavior Science |
| Abstract [eng] |
Theme of this master's work is Simulation of the Behaviuor of Costumers based on the features of the products Consumer of Viciunai group. Subject of investigation is \"VICI\" crab stick consumer behaviuor and identify who determine the choice of \"VICI\" crab stick. The following tasks are set in order to reach the aim: 1. To analyze and systematize scientific literature, describing consumers' behaviuor and their decision-influencing factors. 2. To perform investigation of \"VICI\" crab stick consumer behaviuor selection through questioning. 3. To analyze the data obtained and to list the features, characteristic to the \"VICI\" crab stick consumer behaviuor as well to identify the usage and purchasing process-influencing factors. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2009 |
