| Title | REKLAMOS KAMPANIJŲ DUOMENŲ GAVYBOS TECHNOLOGIJŲ TYRIMAS IR TAIKYMAS / |
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| Translation of Title | The research and application of data mining technology for advertising campaigns. |
| Authors | Varkalytė, Daiva |
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| Pages | 66 |
| Keywords [eng] | datamining ; advertising ; campaigns |
| Abstract [eng] | Was analyzed a small, IT services, enterprise database architecture and data models. The available data, the purpose of applying data mining technology. Performed data analysis with the software package - Statistica 7, using the "associations rules" approach. The firm proposed to develop a campaign using the cross-sales method. This work results small IT company may adjust in their advertising campaigns. |
| Type | Master thesis |
| Language | Lithuanian |
| Publication date | 2009 |