| Title |
The activity of influencers and consumer protection (consumer protection in the activity of influencers) / |
| Translation of Title |
Įtakos turinčių asmenų veikla ir vartotojų apsauga (Vartotojų apsauga įtakos turinčių asmenų veikloje). |
| Authors |
Zaliznyi, Daniil |
| Full Text |
|
| Pages |
47 |
| Keywords [eng] |
influencer, influencer activity, consumer protection, deceptive advertising, unfair commercial practices, EU consumer protection acquis |
| Abstract [eng] |
This work defines the term ‘influencer’ and ‘influencer activity’, examines the potential risks to consumers posed by the activity of influencers. The work identifies deceptive advertising and unfair commercial practices among the key risks to consumers. It also overviews the soft law instruments applicable to the influencer activity, the consumer protection and advertising EU acquis, and elaborates its applicability to the influencer activity. Finally, the work provides recommendations on improvement of consumer protection in the influencer activity. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2024 |
