| Title |
Leveraging 3d object capture technologies in c2c marketplaces / |
| Translation of Title |
3D objektų atkūrimo technologijų įsisavinimas vartotojas-vartotojui tipo internetinėse prekyvietėse. |
| Authors |
Kralikas, Kasparas |
| Full Text |
|
| Pages |
65 |
| Keywords [eng] |
3D object scanning, 3D item preview, e-commerce, consumer-to-consumer marketplaces, technology adoption, virtual try-on |
| Abstract [eng] |
This study investigates the integration of 3D object capture and virtual item preview technologies in consumer-to-consumer (C2C) e-commerce marketplaces, a less explored area compared to business-to-consumer (B2C) sectors. Focusing on the challenges and opportunities of implementing these technologies, the research combines a literature review, case studies of B2C pioneers like IKEA, eBay and Shopify as well as an analysis of consumer behavior and technology trends. Findings highlight a technological gap between consumer and professional-grade solutions but also indicate a trend towards more accessible 3D scanning technologies. A key contribution is a proposed business model extension for Vinted, introducing a consignment service for high-value fashion items with professional 3D object capture, as a result effectively mitigating current technological limitations. The study concludes that while there are significant opportunities for enhancing customer experiences in C2C platforms, success depends on overcoming technological barriers and aligning with strategic business objectives. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2024 |
