| Abstract [eng] |
FMT described in brief: In today's fast changing world, where digital technologies have become an integral part of our everyday lives and there is a greater emphasis on personal health and well-being, the intersection of these two disciplines has created a booming and disruptive field: health-related applications. Better known as health apps, these digital tools have become increasingly important in people's lives, giving them unprecedented control over the proactive management and constant monitoring of their health. The increasing popularity of health-related apps reflects a fundamental shift in how people access, engage with, and manage their health-related information and activities. These apps provide a wide range of features, ranging from tracking physical activity and diet to monitoring chronic diseases and conducting online consultations. However, despite the increasing proliferation of health applications, user engagement and desire to use continue to be important factors of their success. Problem, objective and tasks of the FMT: The primary goal of this thesis is to clarify how the introduction of gamification aspects in health-related apps affects user intention to use these apps. This master's thesis tries to comprehend the underlying features by analysing how gamification aspects can improve the health of users. Research methods used in the FMT: Content Analysis of two distinct health apps, one of which uses gamification components effectively to emphasise the significance of health and the other which employs less or no gamification aspects and has less of an impact on health to an end user. Research and results obtained: The research focuses on defining gamification within the realm of health-related applications and examining its impact on user engagement. Three conclusions have been reached during the FMT. |
