| Abstract [eng] |
The problem addressed in the paper is how does the increase in time and decrease in price affect the intention to buy in a foreign online store? The objective of the paper is to determine the impact of time and money on the intention to buy in a foreign online store. A survey was used to collect the data for the study, which was carried out by e-mail and online. The survey respondents were selected by convenience sampling. The constructs used to collect the survey data were those used in scientific sources. Their reliability was measured by Cronbach alpha. The Kolmogorov-Smirnov test was used to test the reliability and normality of the survey scales. Spearman's rho correlation analysis, Mann-Whitney U criterion were used to test hypotheses. The results of the empirical quantitative study revealed that time has a statistically significant influence on the intention of Lithuanian shoppers to buy in foreign online stores. Meanwhile, the respondents' attitudes towards price savings, where the relative amount of money saved is higher than the amount of money spent is lower, were not confirmed. For e-shoppers in developing countries, price remains a key aspect for saving money and waiting longer for goods from foreign e-sellers. By contrast, in developed countries where consumer incomes are higher, time is more important than the size of the price savings. Country image, consumers' perceived risk and ethnocentrism also contribute to influencing the intention to buy from foreign online stores. For respondents with higher incomes, greater monetary savings are not the most important factor in their intention to buy from foreign online stores. For consumers, time savings are more important than the amount of money saved when shopping in foreign online stores. A better image of the Greek country does not reduce the perceived risk of shopping at cosmossport.gr. A better evaluation of the offer has a positive effect on the respondents' intention to buy from a foreign online store. The results and conclusions of the study may be of relevance for academic and business representatives in order to increase consumers' intention to buy in online stores. |
