| Abstract [eng] |
Scope – 113 p., Number of tables – 31 pcs. Number of figures – 5 pcs. Number of references – 163. The main aim of this thesis is to evaluate how Elements of User Experience and E-Trust such as Information Quality, Website Design, E-Trust Elements has an effect on customers' intention to repurchase from the same e-commerce stores. The research paper consists of three main parts: literature review, methodological part, and the research results and analysis. The conclusions and recommendations are suggested in the end of the paper. The literature analysis reviewed the Customer and User Experience perception in E-commerce, Usability and Website Quality Elements, E-Trust and E-Satisfaction perception, and Influencing factors of Intention to Repurchase from electronic stores. After reviewing the literature, the study conducted empirical research on the influence and impact of the Website Quality Elements and Usability of the “Pigu.lt” e-store using an electronic good product page example. During the quantitative research, 260 respondents provided answers to the prepared questionnaire. The conducted research revealed that User Experience and E-Trust Elements have a relationship with a Website’s Usability aspects, E-Trust and E-Satisfaction, and that E-Trust and E-Satisfaction impact the Intention to Repurchase. The conclusions and recommendations summarize the main aspects of the literature review and the research results. The research results contribute to e-commerce businesses with useful insights for improving e-stores and increasing overall Online Customer Experience followed by a growing number of repeat purchases. |
