| Abstract [eng] |
SUMMARY 57 Pages, 7 Figures, 173 References This thesis explores customer engagement within Agile Project Management, aiming to explore, analyse, and provide insights into effective strategies for fostering collaboration. The research spans five interconnected themes, guided by the Agile Manifesto and Social Exchange Theory, and integrates findings from interviews and existing literature. In the contemporary landscape of project management, the research holds immense relevance. With Agile methodologies taking centre stage, the criticality of customer engagement becomes evident. This aligns with the principles articulated in the Agile Manifesto, emphasising the significance of individuals and interactions, and the evolving expectations of stakeholders in today's dynamic projects. This thesis aims to contribute valuable insights to practitioners, organisations, and researchers involved in agile project management. By exploring five distinct themes, the research seeks to enhance the understanding of effective customer engagement practices and their adaptability to diverse project contexts. The research synthesises findings from interviews and existing literature, showcasing the integration of customer engagement strategies with Agile Manifesto principles and Social Exchange Theory. Themes highlight the dynamic nature of agile customer engagement, the importance of both quantitative and qualitative metrics, and strategies tailored to diverse contexts. Continuous improvement, leadership commitment, and technological leverage emerge as critical factors. The length of this thesis which spans five chapters is commensurate with the depth of the research, providing a thorough investigation into effective customer engagement within agile project management. |
