| Title |
The impact of consumer psychographic characteristics on the intention to purchase cause-related products: the case of cause acuteness (sudden disaster vs. ongoing tragedy |
| Translation of Title |
Vartotojo psichografinių charakteristikų įtaka ketinimui pirkti su labdara susijusius produktus, esant skirtingiems labdaros objektams (staigi nelaimė ir besitęsianti tragedija). |
| Authors |
Abou Ltaif, Lilian Tarek |
| Full Text |
|
| Pages |
83 |
| Keywords [eng] |
Cause-related products, individualism,skepticism, materialism, moral identity, consumer attitude. |
| Abstract [eng] |
The primary purpose of the study was to analyze the impact of consumer psychographic characteristics (consumer skepticism, moral identity, materialism, and individualism) on the intention to purchase cause-related products with different cause acuteness: sudden disaster vs. ongoing tragedy. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2024 |
