| Title |
The impact of consumer skepticism and dispositional trust on attitudes toward display advertising and purchase intentions / |
| Translation of Title |
Vartotojų skeptiškumo ir dispozicinio pasitikėjimo poveikis požiūriui į ekraninę reklamą ir ketinimui pirkti. |
| Authors |
Londaridze, Davit |
| Full Text |
|
| Pages |
111 |
| Keywords [eng] |
consumer skepticism, dispositional trust, attitudes, display advertising, purchase intentions vartotojų skepticizmas, nusiteikęs pasitikėjimas, požiūriai, vaizdo reklama, pirkimo ketinimai |
| Abstract [eng] |
This thesis employs a quantitative analysis to explore the intricate dynamics of consumer skepticism, dispositional trust, attitudes toward display advertising, and purchase intentions. In a landscape characterized by information overload, understanding how individuals engage with display advertising is vital for marketers. Focusing exclusively on quantitative surveys, the research provides a statistically robust examination of the factors influencing consumer behavior in this context. The findings contribute to advertising strategies, offering evidence-based insights in an environment where consumer trust plays a pivotal role. This study establishes a foundation for future quantitative research in consumer behavior, advertising psychology, and digital marketing, aiming to empower marketers with data-driven guidance to optimize campaigns and foster stronger connections with their target audiences. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2024 |
