| Abstract [eng] |
The main purpose of this master thesis was to determine social factors, privacy risks and smart appliances influence on voice commanded virtual assistants. To achieve this goal these tasks was set: to determine which social, privacy and smart appliance factors have influence on intention to buy voice assistants. To determine voice assistance concept and models which could explain intention to buy it. To analyse the concept of privacy and its protection policies. To form the methodology for research and determine the factor influencing intention to buy voice assistants. To collect data necessary to determine how different factors influence consumers intention to buy voice assistants. To conclude research findings and to make suggestions for researcher, manufacturers and businesses on how to improve this technology. This master thesis has three main parts: the analysis of literature, the research methodology and an empirical study. In the analysis of literature theoretical basis for the research was set by analysing previous research and results. Different factors were analysed in order to determine how could they influence consumers intention to buy. Also, different theoretical models were analysed to determine which could be used to achieve set goals of this research. After literature analysis the factorial analysis was created. The questionnaire was made in order to collect the data from respondents. The analysis of the obtained data was analysed using ,,IBM SPPS’’ software. In the further steps, the hypotheses were tested and the results were compared with the previous researches. The research has shown statistically significant relation between all main analysed variables and intention to buy. The research has shown that the biggest variable influencing consumer intention to buy voice assistants was privacy risks. In the conclusion, the recommendations for future researchers, manufacturers and businesses were given to carry out with findings. |
