| Abstract [eng] |
Master's work dealt with the concept of advertising, the objectives and functions. Analyzing the impact of advertising methods and elements of advertising strategy, the distinction between advertising features, types of advertising effectiveness solutions. The paper presents solutions of the effectiveness of the advertising research methodology. Concerned in the work presented AB \"Venta\" advertising solutions of the effectiveness of the results and their analysis. Survey results showed that the company frequently takes part in exhibitions, in which the company's orders increased by 20 percent, and new customers. The advertising campaign is effective and efficient if it is carefully prepared and planned. The conclusion of the advertising campaign plan for the most important thing - to choose the proper means of advertising. The selection of promotional measures for transmission of information is necessary to clarify how users value, that is, what is their approach to individual advertising tools. Thus, in addition to undertaking its own investigations carried out by consumer buying habits and so on. Should be included research and consumer attitudes. |
