| Abstract [eng] |
SUMMARY Author: Julija Martinėnaitė Subject of the Master Diploma Work: Evaluation and Improvement of Complex of Communication program for Hotel Scientific Adviser: Ph.D., associate professor Jogaila Mačerinskas Vilnius University, Faculty of International Business, 2006. 64 pages, 10 tables, 12 pictures, 1 formula and 4 adds. The aim of this work is to originate a Improvement of Complex of Communication for hotel. It is summarised in this work theoretical and practical aspects of hotels’ communication activity, acquaintance is made with “Minotel” hotels’ communication complex condition and empirical research of this hotels communication complex is fulfilled, which enables to determine its accordance to the theoretical resolutions. Diploma work consists of three parts: theoretical analysis of the problem, the analysis of the situation, the projected solutions. In the first part theoretical aspects of the forming of hotels’ communication complex are presented, fundamental attention is granted to hotels services communication complex forming possibilities’ analysis. In the end of this part theoretical hotels services communication complex creation and realisation resolutions, disclosing separate communicational actions’ content and tools are summarized. In the second part general Lithuania’s hotel market condition is analysed; Kaunas hotel market survey is presented. Marketing activities of hotel “Minotel” are reviewed more thoroughly. According to the theoretical hotels’ communication complex forming studies, empirical research is fulfilled: the research problem, the established research goals, the raised hypothesis are defined, “Minotel” hotel’s guests and intermediaries questioning is carried out, according to which this hotels’ communication complex condition is identified. In the third part major strategical projected solutions on the basis of the management of the marketing process are being made. There it is presented a model of the communication proposals for improvement for hotel on the practical basis of the practical communication actions of the hotel “Minotel”. At the end on the basis of theoretical resolutions and researches and their results, the conclusions and recommendations have been presented. |
