Title Europos Sąjungos parama Lietuvai aplinkosaugos sektoriuje: komunikacinis aspektas /
Translation of Title The european union support for environmental sector in lithuania: communication approach.
Authors Naglytė, Kristina
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Pages 52
Abstract [eng] Though the citizens of Lithuania are anxious with the environmental protection, concern with the environment is passive. The reason is not effective ecological education of society and lack of information about it. More over, our country has not enough statistical information on the civic privity in environmental protection sector. There are no public surveys conducted on this or if there are, they aren’t published publicly. Because of that, we don’t know the exact sectors of environmental protection that the society is informed the least. Which information sources about the environmental protection are the most trustful and which publication channels are the most effective and attractive. Though, the support of European Union gave the possibility to provide ecological educational campaigns, the project executives failing with the statistical data on choosing the right publication channel, themes and target groups. Consequently this document is aimed to analyse the needs of project target groups, their privity level on environmental protection and to compare this data with the motives of project executives on choosing target groups and information channels. The theme of the research is the effectiveness of ecological education projects that European Union is funding. The object of the analysis is the project executives and the project beneficial’s. The main question that during this research is going to be answered is: are the ecological educational projects funded by European Union enough informative and effective? After the research completion was identified that ecological educational projects funded by European Union are realizable as in the cities as in the countryside’s. The information that the target groups received from the projects was understandable, interesting and relevant. More over, the knowledge of target groups on environmental protection was increased from one to three times. Project participants noticed that information from TV editions, seminars and publications on environmental protection they remember the best. The target groups were not enough informed with noise influence on health, biodiversity and hers protection. In edition, target groups had lack of information on genetically modified organisms, agricultural pollution and bio fuel. With the ecological educational projects funded by European Union is aimed to increase the realization of environmental protection. To form society’s responsible view on environment values reaching harmonic country development and the quality of environment. Therefore, regarding the result of this research, we can conclude that the projects of environmental protection are effective and reaching its targets.
Type Master thesis
Language Lithuanian
Publication date 2009