| Title |
Bendru vertės kūrimu pagrįstas vartotojų lojalumo formavimas: tinklinio marketingo įmonių atvejis / |
| Translation of Title |
Consumer loyalty formation based on value co-creation: a Case of network marketing companies. |
| Authors |
Karužnaitė, Eglė |
| Full Text |
|
| Pages |
111 |
| Keywords [eng] |
loyalty ; value co-creation ; network marketing |
| Abstract [eng] |
Final work reveals the importance of concept of value co-creation in the context of the concept of loyalty formulation; and justifies that value co-creation can lead to customer loyalty. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2013 |
