Title Motivation to participate in crowdfunding projects from a self-determination theory perspective /
Translation of Title Motyvacija dalyvauti sutelktinio finansavimo projektuose naudojantis savideterminacijos teorijos požiūriu.
Authors Bazytė, Justina
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Pages 73
Keywords [eng] crowdfunding, motivation, backer's motivation, self-determinatin theory, tangible rewards, monetary worth, receive feel on cntrol, gain knowledge, intention to participate, motyvacija,Sutelktinis finansavimas, minios finansavimas,equity crowdfunding,Startuolis,Investicijos, Crowdfund Innovations, Support Entrepreneurs, sense of belonging.
Abstract [eng] SUMMARY 59 pages, 17 tables, 2 figures, 96 references. The primary purpose of this master thesis is to apply the self-determination theory and propose a research model that includes the inborn psychological human needs for autonomy, competence and relatedness to predict individuals intention to participate in crowdfunding projects. The Master thesis consists of three main parts: literature analysis, methodology and research design, questionnaire results and conclusion with recommendations.Literature analysis observes previous research studies—presents backers' funding intention, and explains the self-determination theory. Following the literature analysis, the studies carried out the individuals intend to participate in crowdfunding because of autonomous human needs to receive tangible rewards, monetary worth, and innovativeness of the product—furthermore, intrinsic needs to receive a feeling of control the need to gain knowledge. To increase the motivation of competence and relatedness, we predict backers' need to receive a sense of effectiveness, self-worth and a sense of belonging. The primary purpose of the questionnaire is to find out with factors have the strongest effect on the intention to participate in crowdfunding. The result was collected through statistical surveys, and their result was processed with analytical Software at SPSS. Cronbach's Alpha was used to determine the alignment of the Likert-type response scale. Furthermore, linear regressions were run to test the hypotheses. The thesis revealed that individuals are autonomously motivated to receive product innovativeness and gain knowledge. To be fully motivated, individuals need to receive a sense of effectiveness and belonging. If all three physiologic needs are fulfilled, backers' motivation to participate in crowdfunding increases.
Dissertation Institution Vilniaus universitetas.
Type Master thesis
Language English
Publication date 2022