| Abstract [eng] |
In recent years, the concept of innovativeness has been the subject of considerable research in various fields such as economics, marketing and management. Due to technological development, e-cigarettes have become new alternative to traditional cigarettes and the biggest innovation in the market in recent years , received wide recognition. E-cigarettes presented on market as the idea of quit smoking traditional cigarettes, less dangerous solution for smokes who worrying about their health and environment. Our study is concentrate on those smokers who already have a habit to smoke, but due to different internal or external factors prefer to switch from traditional smoking. This study generally based on the theory of Diffusion of Innovation (DOI), where these factors presented and linked to the innovation adoption. |
