| Abstract [eng] |
THE IMPACT OF EMPLOYER BRAND ON THE RELATIONSHIP BETWEEN PSYCHOLOGICAL EMPOWERMENT AND EMPLOYEE ENGAGEMENT Daiva Skarupskienė Master thesis Vilnius University, Faculty of Economics and Business Administration Supervisor – prof. G. Drūteikienė Vilnius, 2022 SUMMARY 64 pages, 21 charts, 12 pictures, 9 appendixes, 57 references. The main purpose of this master thesis is to evaluate the impact of the employer's brand on the relationship between psychological empowerment and employee engagement, and the impact of the employer's brand and psychological empowerment on employee engagement. To achieve this main purpose, these tasks have been set: 1. To analyze the theoretical concepts of the employer's brand, employee engagement and psychological empowerment and other important aspects of these phenomena; 2. To study the theoretical links between the impact of an employer's brand on psychological empowerment and employee engagement; 3. Investigate the links between the employer's brand and psychological empowerment on employee engagement; 4. To develop a conceptual research model of the impact of the employer's brand on the relationship between psychological empowerment and employee involvement, the impact of the employer's brand and psychological empowerment on employee engagement; 5. To carry out a quantitative study of the impact of the employer's brand on the relationship between psychological empowerment and employee involvement, the impact of the employer's brand and psychological empowerment on employee involvement. The work consists of three main parts; the analysis of scientific literature, the research and its results, conclusion and recommendations. The analysis of the scientific literature reviews the concept of employer brand, the concept of psychological empowerment and its dimensions, the concept of employee engagement and the impact of the employer's brand on the relationship between psychological empowerment and employee engagement. After analyzing the scientific literature, the author conducted a study on the impact of the employer's brand on the relationship between psychological empowerment and employee involvement in the work of employees in Lithuanian companies. 429 respondents provided answers to the prepared questionnaire. The main purpose of the questionnaire was to identify and investigate the impact of an employer's brand on the relationship between psychological empowerment and employee engagement for employees in Lithuanian companies. The survey data were statistically processed by the IBM SPSS Statistics software package. The moderator analysis of the variables was performed using the macro version 3.4 of PROCESS version Andrew F. Hayes (2019) developed for the SPSS program. The Cronbach's alpha coefficient (greater than 0.7 in all cases) was used to determine the compatibility of the scales, indicating that the scales used were suitable for use. The following methods of statistical analysis were used to assess the interrelationships of the variables: data normality tests; analysis of the influence of demographic characteristics on variables (T test, one way Anova (using Bonferroni criterion)); multivariate regression analysis; moderation analysis. The study found that an employer’s brand does not have a statistically significant effect on the relationship between psychological empowerment and employee engagement. However, it has been found that an employer’s brand has a direct impact on employee engagement. The conclusions summarize the aspects of the analysis of the main scientific literature and the results of the research, identify the limitations of the research, and provide recommendations. Keywords: employer brand, psychological empowerment, employee engagement. |
