| Keywords [eng] |
Metafora, konceptualios metaforos, konceptualiosios metaforos teorija, apgalvotos metaforos, kelionių dienoraščiai, COVID-19 pandemija, metaphor, conceptual metaphors, Conceptual Metaphor Theory, deliberate metaphors, travel blogs, COVID-19 pandemic |
| Abstract [eng] |
The online digital space has created a number opportunities to share one’s feelings, experiences, and to communicate. Travel blogs serve as platforms where people can recollect, evaluate, store, and enrich their travel experiences. Numerous studies have recognized travel blogs as a valuable source of information on tourists' views of perceptions, behaviour, and to some extent communication (Mkono 2020; Lu & Stepchenkova 2015; Chen et al. 2014; Pan et al. 2007; Bosangit 2012; Bosagnit et al. 2009). Extant works on travel blogs mainly focused on the collection of data on marketing and consumption strategies. Research dealing specifically with the metaphorical representation of experience has been rather limited, especially in the context of the COVID-19 pandemic. By adopting the Cognitive Linguistic and Conceptual Metaphor Theory framework, the aim of the Thesis, Metaphorical Representation of Experience Before and After COVID-19 Pandemic: Analysis of Travel Blogs, is to investigate the similarities and differences in the metaphorical conceptualization of travelling experiences in online travel blogs before and after the COVID-19 pandemic. Additionally, the Thesis aims to incorporate a more recent distinction of potentially deliberate metaphors in the travel blogs. The analysis revealed the following prevailing conceptual metaphors: PERSONIFICATION, TRAVELLING IS A SENSE, TRAVELLING IS WAR, TRAVELLING IS NATURAL PHENOMENON. The results suggest that the conceptual metaphor used by the travel bloggers has a powerful rhetorical impact as they depict the travelling experience through the lens of the dominant Western ideology that a man should have control over the nature, and if that power is denied, then the blame for struggles is shifted to outside sources. |
