| Title |
Development of personalized outfit generating platform: reduction of choice paralysis in e-commerce fashion industry / |
| Translation of Title |
Personalizuotų aprangos derinių platformos kūrimas: mados industrijos „pasirinkimo paralyžiaus“ mažinimas e-komercijoje. |
| Authors |
Baristienė, Ema |
| Full Text |
|
| Pages |
23 |
| Keywords [eng] |
Personalized fashion, outfit generator, e-commerce, online shopping, AI technologies. |
| Abstract [eng] |
The Covid-19 pandemic has strengthened the presence and growth of e-commerce solutions in the global economic landscape. Increased demand for online shopping created a lot of challenges for e-commerce platforms and fashion communities. The future of online shopping depends on the business’s ability to create a personalized, engaging virtual shopping experience for consumers. The adoption of latest digital technologies and tools — such as data analytics, machine learning, and mobile trends — is necessary to meet the demands of today’s online shopper. Therefore, the report presents the development of the start-up Fashmile.com, which will generate personalized outfits online based on an algorithm creation and implementation within the platform. The solution was created to understand the customer preferences, and to translate that understanding into personalization and relevance. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2022 |
