| Title |
Business model development of “hellopages” platform: connecting individual businesses with final customers via new mobile application service / |
| Translation of Title |
Verslo įmonių sujungimas su galutiniais vartotojais naudojant naują mobiliųjų aplikacijų paslaugą: “HelloPages” platformos verslo modelio kūrimas. |
| Authors |
Kvedorelyte, Kristina |
| Full Text |
|
| Pages |
14 |
| Keywords [eng] |
Business Model, Mobile Application, Sales Management Application, B2B Model, Vendors, Final Customers, Small Business Segment, Subscription Model, Freemium Model, Local Production, Local Business, Local Community, Local Product. |
| Abstract [eng] |
Based on the research conducted in Lithuania, it has been learned that the small business and local foods market is not entirely digitalised or explored by the competitors, therefore technological gaps are present to address the problem and assist the local vendors in digitalising their businesses. With the market size of 1,5 million online shoppers, 185,000 self-employed individuals, hundreds of thousands immigrants looking for job opportunities and 2,4 billion EUR generated in agricultural production - we believe that the market is not only sustainable but also highly scalable. For competitor feature and service comparison. Lithuania does demonstrate a shortage of platforms where customers could connect directly with vendors and shop local products online. Thus, our mobile application will provide a platform base for vendors to promote their local food products using smart marketing tools and IT support provided by 'HelloPages'. Support ing local communities and production is very crucial and important in the low-income economies, pandemic and political uncertainties. he number of self-employed individuals in Lithuania is rapidly growing together with the demand for small quantities of life’s necessities at affordable prices. Street vendors, market traders have been also facing obstacles since COVID-19 pandemic due to local restrictions depriving them from the opportunity to sell food (fresh and prepared) to local communities – which is an essential part of urban supply chains. They provide food security for a wide range of people who cannot afford local supermarkets. We have designed a Sales Management Application to bring the local grown produce to a new digital level. Using B2B model - ‘HelloPages’. The goal of our product is to bring vendors in Lithuania into one platform and connect them to their final customers using geolocation technologies. Any consumer can sign up and connect to nearby vendor based on zip code. With multiple payment options and delivery/collect services, we have made our product easy-to-use and modernised it with best features borrowed from the competitor market and other successful mobile app businesses. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2022 |
